Our mission is to drastically reduce the cost of buying and operating an electric vehicle. That means designing for economy, smart sourcing of materials and components, and streamlining our vehicle production and logistics.

Our goal is to become among the most sustainable automotive OEMs in the world. Beginning with light weight vehicles that use less materials to sourcing a fully recyclable battery pack, we remain ever mindful of our effects on the environment from start to end.

Our mantra is keep things simple. From reducing complexity in the purchasing process to making vehicles that are easy to service and maintain, we are always looking for ways to take the friction out of buying and owning an electric vehicle.

Our vision for the future of mobility is free from fossil fuels, free from unethical supply chains, and freely available to those who need it regardless of their means. This vision guides our R&D efforts, from LFP battery tech to autonomous vehicle development.

Our purpose is to create a company that feels like a family, built on the foundations of honesty, trust, inclusivity, and genuine care for the lives of our employees, partners, customers and community. All have value, all are welcome.